Dream Builder
Ex Corporate goth
Designer
Artist
Dream Builder Ex Corporate goth Designer Artist
flavor you can feel good about
2024, Junior Art Direction
To reposition Smartfood as "Flavor You Can Feel Good About," we turned to the one person who embodies flavor; who's synonymous with flavor because, well, his very name is Flavor: Flavor Flav.
We nurtured Flav's high energy and genuine enthusiasm for the brand into authentic advocacy as our 360 campaign's title character - The Flavor Genie, who appears every time a bag of Smartfood is opened to spread the magic of flavor.
Together, Smartfood and the Flavor Genie are bringing flavor, and a little swagger, to the popcorn category.